New Leader Joins Communications
by Matt Hughes
This month, Gail Glover joined Bucknell as vice president for communications. Glover brings 25 years of experience in higher-ed marketing and communications in the public and private sectors, from large state universities to smaller colleges that, like Bucknell, offer a rich mix of liberal arts and professional programs.

“I’m thrilled at the prospect of working with a talented team that has done a wonderful job of laying the groundwork of a communications approach that is similarly strategic and thoughtful,” Glover says.

Glover comes to Bucknell from the State University of New York at Geneseo in western New York, where she was chief communications and marketing officer overseeing a rebranding campaign that included the design and rollout of a new university logo and parent communication strategy.

She previously was senior director of communications and marketing for Union College in Schenectady, N.Y., a liberal arts college offering programs in engineering, where she gained an appreciation for the interplay of liberal arts and professional programs. Before that, she worked for 13 years in public relations and communications at her alma mater, Binghamton University in Binghamton, N.Y., in areas of increasing responsibility.

Originally from South Africa, Glover holds a master’s in social sciences and a bachelor’s in applied social sciences, both from Binghamton University.

At Bucknell, Glover oversees a multifaceted division that creates and executes communications strategies across channels, including printed media, direct mail and email, the University website, Bucknell Magazine, media outreach, video and social media.

In the last two years, the Division of Communications spearheaded a comprehensive University branding campaign, oversaw the redesign and restructure of the University website, redesigned Bucknell Magazine, enhanced print- production capabilities, implemented a new admissions communications strategy, and expanded Bucknell’s marketing efforts.

Glover succeeded Interim Chief Communications Officer Heather Johns, who has resumed her role as senior director for content strategy. Preceding Johns was Chief Communications Officer Andy Hirsch, who is now vice president of communications at Swarthmore College.