Dick Skelton ’60, M’70, P’92, regarded as the architect of Bucknell’s admissions marketing strategy, died Aug. 17 in Lewisburg.

A member of ROTC and a business administration major at Bucknell, Skelton served in the Army after graduation. He joined Bucknell in 1963 at the urging of Dean of Admissions Fitz Walling ’46, P’79, G’05, G’11, according to former Associate Vice President for Enrollment Mark Davies ’74, P’04, P’11.

Skelton was “one of the first at Bucknell to think about marketing, putting staff out on the road to visit high schools and building relationships with college counselors,” said Davies. “He developed a national reputation as being fair-minded, and he recognized the importance of diversity. He was a strong leader who always sought input from those he worked with.”

After his retirement in 2000 as assistant vice president for student services and enrollment planning, Skelton remained involved in the selection of recipients of Kenneth G. Langone Scholarships, a program he helped develop. The Dick Skelton Scholarship was established in 2000 to honor his 36 years as a Bucknell admissions officer.

Skelton, who in retirement enjoyed golfing at the Bucknell Golf Club, remained active with Sigma Chi Fraternity. He earned the Geiger Award in 1980, the Bison Club Award in 1999 and the Loyalty to Bucknell Award in 2014.

Survivors include wife Cindy Helgren Skelton ’68, P’92, daughters Julie Lonardo and Melissa ’92 and three grandchildren. Memorial contributions may be made to the Dick Skelton Scholarship.