Today, Jacobs is the full-time CEO of Surprisingly Baked, an online store that offers customers decadent delights such as the aforementioned cookie, christened The OG Surprise, as well as the Fulla Frosting, a chocolate-chip cookie filled with funfetti vanilla frosting, the Salt Bae, a salted-caramel- stuffed chocolate cookie, and many more.
Having confirmed there’s a market for her goods, Jacobs is pondering ways to expand the business. “We currently have partnerships with a couple of local coffee shops, and we’re going to start doing farmers’ markets,” she notes. Plans are also underway for cookies and cocktails events with a liquor partner in New York.
“I’ve always had a doing, creative streak — I enjoy getting to the bottom of things,” says Jacobs, a cum laude psychology and economics double major. “It’s ominous to walk away from a job, especially for cookies, but I’ve always wanted to own my own business. Bucknell taught me to approach life as one big learning experience,” she concludes, “and it’s fun to learn.”