As the world becomes more technology based, a new sector of business has emerged. Digital companies are on the rise, and entrepreneurs like Christine Yaged ’09 are forming their own startups — offering analytical services so these emerging digital brands can measure their success.

In 2014, Yaged and her co-founders started Launch Potato, a marketing technology company that connects consumers to digital brands, in order to build a work culture that was different from the corporations for which they had previously worked. Since its founding, the company has launched and scaled six companies such as the personal finance site FinanceBuzz.

Based in Delray Beach, Fla., Launch Potato is a modern company in every sense. Yaged explains that employees have the option to work remotely, which allows the company “to hire the best talent no matter where they are in the world.”

This contemporary business model earned Launch Potato South Florida Business Journal’s 2019 Best Place to Work award. According to Yaged, majoring in management taught her many of the skills she uses in her business today, but it also instilled in her “the importance of a company’s values and culture.”

Yaged and her fellow employees agree that the atmosphere at Launch Potato makes coming to work every day easy. She says, “Our team is extremely hard-working and takes success seriously, but at the same time we are a bunch of characters who are hilarious and witty and make working every day fun. There honestly isn’t a single day since the founding of Launch Potato that I haven’t laughed.”